Lack of apps is the complaint most often levelled against Windows Phone – yet software developer Nick Landry of Infragistics has analysed the top 100 apps and says Windows Phone compares well with its competitors. Landry says, ‘It’s not the number of apps that matters, it’s having the right apps.’
Landry listed the top 100 popular apps on iOS (excluding games), and compared that list to Android, Windows Phone and Windows 8 to see how each store fared in terms of app availability.
He says he used iOS as the benchmark because Apple was first in the ‘modern app store era’ and he says he ‘could not really find any *must have* mainstream app on Android that iOS doesn’t have.’
Taking the Apple app store as representing 100 per cent, then as the table below shows, Android ticks 96 per cent of the boxes and Windows Phone can score 64 per cent (see table below.)
On his list Landry comments, ‘First, I must say that with 64 per cent of the top mainstream iOS apps being available on Windows Phone is not bad at all considering the global market share still hovers around 4 to 6 per cent. Android had to reach a much higher market share before official brands started developing for the platform.’
‘It should also be said that Microsoft and Nokia are both lobbying app developers a lot (i.e. throwing money at them) to bring their apps to Windows Phone. It was reported that Nokia is not very happy about the current state of things on Windows Phone, but we’re assured that by the end of the year most of the missing apps will be there. Looking at my Top 10 missing iOS apps blog post from last year, seven of those apps are now available on Windows Phone, and it’s been confirmed that Flipboard is coming on both Windows Phone and Windows 8 too.’
‘Many news outlets still snub Windows Phone, such as BBC, CBS, CNBC, FOX Business and Mashable. The BBC has their iPlayer app available on Windows Phone in the UK, but yet no BBC News app. Strange. Mashable tells you which Windows Phone apps you need, but won’t bother building their own.’
However, from a European perspective, Windows Phone scores considerably higher. Nine of the apps Landry lists are for popular US TV channels such as ‘Good Morning America’. A European user might also perhaps wonder at the inclusion of apps for DC Comics and ComiXology.
The apps of substance identified as missing in the list include; Amazon instant video, BBC News, Citibank, Dropbox, Expedia, Flipboard, Google Maps and Google Plus, Instagram and Instapaper, Kobo, Mashable, Mint.com, Nook, Photoshop express, Pinterest, Readability, Trulia,Vine, Yahoo Messenger and Yahoo and Yahoo Weather.
Taking these are the key current omissions puts the Windows Phone app store closer to 80 per cent that of its competitors.
Further details and analysis on Nick Landry’s blog here.